Wells College Bell Tower

Client: Wells College

While Gen Z tends to overlook digital ads amidst the daily barrage, they embrace direct mail. Wells College innovatively departed from conventional marketing by crafting its iconic bell tower into a pop-up mailer. Initially flat, this mailer transformed into a dimensional tower upon opening, delighting recipients with its surprise factor.

The results were remarkable: a 38% surge in admission offers and a 25% increase in campus visits compared to the previous cycle. The Bell Tower Campaign has earned acclaim for seamlessly blending tradition with innovation, enriching the college's identity, and strengthening community bonds.

* Required | Privacy

Email Us

First Name *

Last Name *

Company/Organization *

Email Address *

Phone Number *

Address *

City *

State/Province *

Zip/Postal Code *

Subject *

Industry *

Project Details *

Message *

No Robots Allowed *