Lincoln Continental Video Mailer

We worked with agency Hudson Rouge to develop this mailer for Lincoln Motor Company. This video mailer was used to give customers a preview of the new Lincoln Continental before the car hit showrooms. Customers received a display folder with an embedded video screen allowing them to watch a story about the heritage and features of the vehicle. The accompanying tri-fold brochure described the ownership experience, and offered a framed print to those who placed pre-orders. This piece was the winner of the United States Postal Service 2017 Irresistible Mail Award!