Oticon Sound Staged Pop Up Mailer

This sound chip mailer was produced for Oticon, a premier hearing aid manufacturer that offers hearing instruments for hearing impaired people. This mailer was used to promote Safari, a new line of hearing aids created specifically for children and teens. When you open up the mailer, the sound of children laughing can be immediately heard. Along with the laughter, the recipient was met with several pictures of hearing aids suspended on mylar strips to give the impression of hearing aids floating in the air.