An Unboxing Experience

Roundel is Target’s modern media company. Their solutions find new ways to help brands connect with their perfect audiences. We helped them produce this unboxing experience designed to help drive brand sales. The center-split box opens to a tabbed panel that then lifts to reveal a booklet and a premium. The premium, Skullcandy earbuds, is wrapped in a promotional sleeve, while the booklet carries a QR code which launches “The Unboxing Moment” podcast.