Nokia Mural Launch Kit

Client: Nokia

The Nokia Mural was positioned as a phone that would “speak to the inner street artist” in all of us. In keeping with that positioning, we created a launch kit that any inner artist would appreciate – an oversized spray can. Accurate down to the distinctive spray can rattle, the can played the instantly identifiable Nokia ring tone when the spray nozzle was pushed. The thermoformed outer shell was wrapped with a paper label, and the spray cap was also thermoformed and then painted to match the label artwork.

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