Nationwide CareMatters Pie Box

Code: 1216-594

Services: Direct Mail, Luxury Packaging, Web Keys and USBs

Client: Nationwide Insurance

Nationwide Insurance used this pie box mailer to deliver information about CareMatters, its long-term care product, to agents nationwide. The outside of the box featured a partial mylar window that allowed recipients to get a sneak peek inside the box. In this case, a piece of the pie. Inside the box was a double-layered pie made out of paper that delivered different information as you turned the upper layer of the pie. There was also a brochure and a Web Key inside the box that drove agents to a unique landing page, specific to their agency, where they could learn more about this product.

This box was also the winner of a GDUSA American Package Design Award!

Read about the award here.

Nationwide CareMatters Pie Box Wins 2018 American Package Design Award! Image

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