Lunchables Flapper®

Oscar Mayer chose our Flapper® as a premium for their Lunchables line to promote the 2008 Star Wars movie. Four versions of this Flapper® were individually wrapped in a food-safe fin-seal and were distributed at retail as an in-pack.  Each version of this collectible series was released to the market about three weeks apart, which kept bringing the consumer back to get the next one in the series and therefore, and in this case, helped Oscar Mayer sell more Lunchables! The Flapper® is a perfect premium because it's interactive, memorable and hard to put down. Click here to see an example of a Flapper