Progress Software Personalized Telescoping Mailer

We designed this 4-panel Telescoping Folder mailer for Progress Software. The mailer was personalized with a call to action to visit a unique, personalized landing page to learn more about the software. The mailer, which was printed entirely in German, included 4 panels of information. Since you have to pull out each panel like a telescope, this design really allowed Progress Software to build on their messaging while engaging the reader.