History Channel Socks Box

Client: A&E

The History Socks Box was created for A&E as a fun way to share upcoming programming with their Ad Sales clients. Each quarter, A&E chooses 2 shows to highlight by developing creative and placing it on the socks. The box was designed to hold 3 pairs of socks with one pair made up of spares (one each of the featured socks). Since mismatched socks are a bit of a trend, A&E thought it would be a fun tie-in with the box. The box also included an insert with show descriptions and schedules. In A&E's words, "Some of their best footage ever!"

Solution of the Week: History Channel Socks Box Image

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