Nationwide Popper

Nationwide Insurance is known for being "on your side" when it comes to insurance and financial planning. As such, they wanted to clearly communicate the features and benefits of their retirement plan to insurance agents. They chose this direct mail solution by Structural Graphics to send information to insurance agents about how to enroll in Nationwide's retirement plan.

The headline on the cover reads "Unlock the Potential Stability for Your Retirement Plan Clients" with a cardboard key affixed to the front. On the inside is an image of a lock with a hole for the cardboard key. When you insert the key in the hole, the image of the lock immediately unlocks to reveal a well underneath that carries a miniature luggage lock. The mechanism used was our push-activated Popper.