John Hancock Staged Pop-Up Mailer

Code: 4507-1252

Services: Advertising Agencies, Direct Mail, Insurance

Client: John Hancock

We worked with John Hancock’s® creative agency to come up with the right print mechanism to successfully illustrate how large cap stocks give clients a powerful advantage in a slowing economy. With the headline “Large is the new small,” the self-mailer opened to reveal a Great Dane towering over a Chihuahua. It was a fun and impactful way to announce the John Hancock fund offering.

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