Cars.com "Best of 2017" Invitation

Code: 1916-476

Client: Cars.com

Cars.com used the 3 Phase Changing Picture direct mail design as an invitation to a special event meant to honor the "Best Of 2017" vehicles. The cover of the direct mailer featured a die-cut window with the event logo and details of the event. As you open it up, the image in the die-cut window transforms to promote one of the the artists performing at the event, Kelly Clarkson. When you open it up again, it transforms a third time to feature the other artist performing, St. Lucia.

Solution of the Week: Cars.com "Best of 2017" Invitation Image

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