American Express Rewards Campaign

Code: 7609-1054

Services: Direct Mail, Financial, Retention & Loyalty

Client: American Express

Structural Graphics worked with American Express'® marketing and production teams and their agencies to develop dimensional designs used for credit card acquisition mailings to high-value prospects. With a target audience bombarded with competitive offers, the challenge was to stand out and get noticed. Our designs became the control package, increasing response rates by 165% and exceeding the ROI of their lower cost in-line control packages.

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