Self-Promotional Web Key Sales Aid

Code: 5314-164

Client: Structural Graphics

We practice what we preach. We used this web key sales aid as a self-promotional mailer to promote the benefits of incorporating a high-impact print solution with a digital component. The inside of this mailer carried information about Structural Graphics as well as a web key that launched a campaign-specific personalized landing page. By including a web key, we were able to effectively track user engagement.

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