Keebler Video Cookie Box

Creata approached Structural Graphics with two concepts for a big launch for their client, Kellogg’s, and asked how we could help them execute their vision. Kellogg’s, along with Universal Studios, wanted to tie these projects in with the premiere of the blockbuster hit Jurassic World: Fallen Kingdom. The project had to appeal to fans of the movie, but also to fans of Kellogg’s products.

Once concept was this cookie box for Keebler. The box included very special treatments, which made this project technically challenging to produce.  This included a metallic PMS color and raised UV to give the box a cage-like feel. On the inside are two boxes of Keebler Fudge Stripe cookies, as well as a video screen which plays the same behind the scenes footage as the cereal box, complete with play/pause and volume controls.

The other concept was a video cereal box. See it here!