The Wire Series Launch Magazine Insert

The NY Times conducted a Q&A with David Simon and Ed Burns last week discussing the 20^th anniversary of the show they created: The Wire.  The interview brought us down memory lane because we helped advertise the launch of the show with this incredible image changing magazine insert.

HBO used our Changing Picture mechanism as a magazine insert to promote the launch of its hit mini-series "The Wire." When you turn the page, the image of the characters immediately transforms from the "good guys" to the "bad guys."

Twenty years later we are still helping marketers create a buzz with magazine inserts, direct mail and influencer kits.  Unique and engaging work never goes out of style.