10x the Response Rate of Postcards

Client: Cigna

A 3-dimensional cube popping out of a flat mailer never grows old - which is why we’ve produced millions of these. When recipients engage with the cube and its message - outstanding results happen.

Besides delivering a 10X better response rate than their prior postcard, this cube for Cigna also kicked the door open for the email that followed it, the top performing one of the campaign.

To promote home and auto quotes, Hanover Insurance incorporated variable data and imagery into this cube. Their response rate increased by 40% over their prior postcard, AND the responses came in for weeks because, unlike the postcard, the cube stuck around. And, a diabetes treatment manufacturer targeted 2,200 HCPs with this cube and received a 14.5% response rate.

Sometimes the most extraordinary designs are both simple and affordable. Wondering if you can get superior results from your mailings? Yeah, its possible. Visit us at structuralgraphics.com.

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