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Mettler Toledo Flapper Mailer
Services: Direct Mail
Client: Mettler Toledo
Mettler Toledo is a multinational manufacturer of scales and analytical instruments. They used the Flapper direct mail solution as part of a national lead generation campaign. The Flapper featured imagery of a man with glasses. As you opened up each of the multiple panels, the expression on his face changed slightly which helped build momentum with each panel flip.
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