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Iggesund Stockholm Pop-Up
Services: Direct Mail
Client: Iggesund
Paper giant Iggesund Paperboard was looking to send their clients a truly unique Christmas card, but also wanted to demonstrate the unique capabilities of its Invercote paper. What they used was this Christmas card, which shipped flat, but in seconds popped up to feature motifs of Stockholm's old town, Gamla Stan. The envelope was partially decorated with glitter varnish.
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