Whirlpool Launch Mailer

Whirlpool used this interactive mailer to introduce the launch of its appliance line at The Home Depot. The cover features doors that read "Find out what's NEW behind our doors today." When you pull on the cover tab, the doors immediately swing open to reveal an image of a kitchen containing several Whirlpool appliances. The inside of this interactive mailer featured several appliance images with doors that open up to reveal additional images and information.