Solution of the Week: TracyLocke Samsung Flapper

Run Time: 3:23

Our client TracyLocke was looking for an innovative way to promote their client, Samsung’s, new television product, The Frame, that also acts as a work of art when the viewer is not watching TV. 

TracyLocke has worked with Structural Graphics on several high-profile projects in the past and says that we are their “go-to” for unique structures, materials and finishings that “Wow!”, which is why they turned to us for this direct mail campaign for Samsung. Because the purpose of this campaign was to illustrate the duality of the product and show how it can transform into both art and television, TracyLocke chose our Flapper format, due to its transformative nature as well, and because it was very engaging for sales associates. 

TracyLocke shared that this project completely fulfilled their expectations with design, materials, and functionality. They shared that the piece was well received by national retail sales associates in educating them on the key pillars of The Frame product. It also created a lot of excitement and buzz around the product internally within the client’s organization, and there were requests from additional segments for regional versions for their own organizations abroad. There is even buzz around creating another Flapper soon! 

 To see more images of this project, click here!