Jimmy Kelly's Steakhouse Fireplace Mailer

Run Time: 0:59

Jimmy Kelly's Steakhouse was looking to deliver the ultimate holiday experience to its customers. They chose this holiday card with a pop up fireplace on the inside to do just that, but it didn't end there. When customers scanned the QR code on the inside of the holiday card and inserted their smartphone in the opening behind the fireplace, a video of crackling fire immediately played within the fireplace window.