Viral marketing, also known as marketing buzz, is a way to increase brand awareness among individuals. Some may ask how can you appeal to everyone with this type of marketing? In my opinion, you can’t. In order for a viral marketing campaign to be successful the company must strive to inspire their customers. Viral marketing has the possibility of being far more successful than non-viral campaigns. However creating a viral marketing campaign is a very difficult task. One of the most popular trends in viral marketing has to do with videos such as those you see on YouTube. This is a great way to follow up with customers on the campaign by creating an engaging and interesting viral video.

Viral videos are just one aspect of a viral marketing campaign.  Social media is another aspect that plays a large role in the success of viral marketing by spreading something through word of mouth or by network. The key to creating a successful viral video is to keep it short and sweet with less of an advertisement feel as one with more advertisements could hinder the amount of hits/views you are attempting to achieve in the campaign. Personally, when I am working on a campaign I find it useful to share it via Facebook or Twitter. This will benefit the company and adds credibility to what it is they are trying to promote. A company should always focus on creating worthwhile and interesting stories about your business that will most likely be shared through word of mouth. If done properly viral marketing can and will give your company exposure and prove beneficial in marketing your company.

To sum up, the next opportunity you have to introduce a viral marketing campaign keep in mind some of these short and simple tips to increase the campaigns success.