This summer the USPS has approved a 3% discount on First Class Standard and Non-Profit mailers that include a QR Code or MS Tag. The promotion, lasting from July 1st – August 31st, 2011 is designed to promote the use of new mobile technologies.

QR Codes have long been a topic of discussion here at Structural Graphics. With smart phone use at an all-time high and showing no signs of slowing, marketers are enjoying higher ROI by adding this additional response method to their mailings. Though BRC’s and 800 numbers are still delivering responses, you need to have an additional way for the tech-savvy on-the-go person to interact with your offer.

To read more about how we use QR Codes to increase client’s response rates, click here.

To get more information about the USPS promotion, click here.