We have been using QR Codes in our client’s integrated campaigns for quite some time. It’s always a challenge to use them in a creative enough way to get people to scan them, and then, of course, have a solid payoff for the user when they do scan them.

This is the challenge that all marketers face when they consider using QR Codes. In a recent article by iMedia Connection, contributor Sean X Cummings writes about the creative use of QR Codes and why they are failing for some marketers.

“From the relative lack of public understanding of what they even are, to the dearth of creativity in their usage, the QR code is destined to become just the little box that geek built. But if it does go the way of CueCat, only we are to blame.” (read more)

For more information about QR Codes, check out these articles.