Tag Archives: web keys

How to Reach the 4 Kinds of Holiday Shoppers

Posted On: Category: Audio / Video Marketing, Dimensional Print Marketing, Direct Mail Marketing, Virtual Reality / Augmented Reality, Webkeys / QR CodesTag(s): , , , , , , , , , , Posted By:

It may only be fall, but already we’ve got the holidays on the brain.

Year after year, it seems the holiday shopping period grows, giving brands greater opportunities to take advantage of consumers’ willingness to purchase products, services and more. But don’t be tempted to allocate the majority of your marketing resources to Black Friday and Cyber Monday.

New U.S. research has revealed key information about holiday shoppers’ behavior. Not only are they shopping earlier, but they’re also researching a product, brand or service before making any financial investment. Now, more than ever, it’s crucial to be there for them consistently and earlier in the season.

In this recent Think with Google article, they break down the four different types of holiday shoppers – Evergreen, Early Bird, Deal Seeker and Last-Minute – and provide insights into how they shop. We’ve gone one step further to suggest ways to market to them based upon those habits and give you the best chance to connect with them during the holiday season.

Here’s how to make the most of the most wonderful time of the year.

THE EVERGREEN SHOPPER

  • Who: Making up the largest portion of holiday consumers, the Evergreen Shopper is likely a Baby Boomer seeking convenience, simplicity and exemplary customer service. This audience generally offers brands more loyalty when compared with other holiday shopper groups.
  • When: Late October through January 1
  • Where: The Evergreen Shopper typically conducts their research online, including on social media and video sharing platforms, but makes their purchases in-store.
  • How: To ensure you’re meeting the Evergreen Shopper’s needs, consider really playing up your customer service. Things like 24/7 call centers, in-store pick ups and no-hassle returns can really go far with this group. Because they’re receptive to both online and offline research and shopping, consider incorporating direct mail pieces like web keys, which can link both in a seamless way.

THE EARLY BIRD

  • Who: making up slightly more than a quarter of total holiday consumers, the Early Bird Shopper is also likely a Baby Boomer who strategically plans ahead, hoping to avoid the holiday rush.
  • When: October (or earlier) through November 26
  • Where: About 40 percent of the Early Bird’s time spent shopping for the holidays is spent online. However, about 65 percent make their holiday purchases in-store.
  • How: To get the attention of Early Bird Shoppers, it’s essential to develop an omnichannel solution that’s both engaging and valuable. Consider incorporating QR codes, web keys and video brochures into your holiday marketing campaigns. But, above all, keep your messaging consistent and send it early.

THE DEAL SEEKER

  • Who: The Deal Seekers make up the smallest group of holiday shoppers. These are mostly Millennials and a small percentage of Gen Xers who are searching for the steepest discounts and during days like Black Friday and Cyber Monday. They are likely shopping for partners, children (their own or their friends’) and aging relatives who live within their households.
  • When: November 23-26
  • Where: This digital savvy group of holiday shoppers conducts online research across a variety of websites and rely heavily on social media influencers’ recommendations. Deal Seekers actively look for real consumers offering their authentic opinions on products.
  • How: With 82 percent of Deal Seekers admitting that word-of-mouth recommendations greatly influence their purchasing decisions, it’s crucial to incorporate testimonials and/ or social media influencers into your holiday marketing campaigns. Another way to take advantage of Deal Seekers’ shopping behavior is to turn them into brand advocates through shareable elements in and out of a brick-and-mortar store. Incorporate virtual reality, digital signage or pop ups to create experiences this group of holiday shoppers will want to share online and with their friends.

THE LAST-MINUTE SHOPPER

  • Who: The Last-Minute Shopper group is equally split between Millennials and Gen Xers. Like the Deal Seekers, these procrastinators actively seek out comparison sites to ensure they receive the best value for their money, but are willing to splurge on items they view as worth the cost. They procrastinate because they have decision paralysis, are too busy or are unsure of where to buy certain products.
  • When: December 21-25
  • Where: Nearly 70 percent of Last-Minute Shoppers purchase their holiday gifts in store.
  • How: More than half of Last-Minute Shoppers indicated an openness to multiple retailers or an uncertainty regarding where to buy products. This creates an opportunity for brands to position themselves as industry experts. Blog posts, a solid SEO strategy, social media buzz and consistent online and offline marketing will help position your business as a knowledgeable leader in your industry and help you rank higher in search rankings, keeping you top-of-mind.

Ready to get started on your holiday campaign? We have a few tricks up our sleeves that will help you stand out from the pack and keep you top of mind, no matter what kind of holiday shopper you’re after. Let’s chat.

Announcing the New and Improved RedPaperPlane.com!

Posted On: Category: Dimensional Print Marketing, Direct Mail MarketingTag(s): , , , , , , , , , , , , , , , , , Posted By:

We’re excited to announce the launch of our online ordering division, Red Paper Plane’s, new and improved website! Our goal with this redesign is to create a user-friendly browsing experience that makes it super-easy to find, design and order your perfect dimensional print mailer, brochure, invitation or promotional box. Here’s what else you can expect from the new redpaperplane.com:

More Choices: We’ve added new products, too! You can now design your own Cardboard Virtual Reality Viewers and explore our expanded line of Video in Print brochures and mailers in addition to our other customer favorites.

Improved Navigation: While we still have our customer success stories, templates and design interface, we’ve simplified our navigation bar to make it easier to find exactly what you’re looking for. Browse by product or by use. We’ve also included three featured templates and our latest customer spotlights right on the homepage.

Expanded Features: Now, you can drag and drop your artwork, instantly preview your proof, download and share quotes, and easily create multiple versions of your marketing piece straight from the website.

Easy Design: Our custom interface makes designing a dimensional print piece as easy as 1-2-3:
Choose your format.
Download your template.
Place your art.

Superior Results: The average response rate of dimensional mail is three times greater than traditional mail! Check out Red Paper Plane’s Customer Success Stories here.

With more products, expanded features and convenient benefits, Red Paper Plane’s website will make it easier than ever to set your brand apart. So, what are you waiting for?

Check it out at RedPaperPlane.com/.

Pharma Marketing Challenges? SG Has Your Solution.

Posted On: Category: Audio / Video Marketing, Dimensional Print Marketing, Direct Mail Marketing, Webkeys / QR CodesTag(s): , , , , , , , , , , , Posted By:

In a highly regulated industry like health care, it’s common for pharmaceutical companies to skimp on their marketing efforts due to things like the complexity of the message they’re trying to send, lack of creativity within the marketplace, or absence of engaging displays.

At Structural Graphics, we understand the key challenges faced by the pharmaceutical industry and have been providing creative marketing solutions to companies operating within this space for more than four decades. Our interactive formats visually deliver your messaging to HCPs and patients through effective education, promotion, detail and welcome kit designs.

Here are just a few examples of how Structural Graphics can help solve your Pharmaceutical Marketing challenges:

Challenge: Developing educational marketing collateral that’s both effective and convenient, and can incorporate video.

SG Solution: Among our favorite designs are our customizable Video in Print Brochures. For an industry that thrives on demonstrations, education and creating a welcoming environment, these can be used as sales aids for detail representatives or product demonstrations for new patients.

Challenge: As early adopters of new technology, there’s a disconnect with our marketing.

SG Solution: Incorporating technology into your marketing campaigns is also a great solution for physicians and other healthcare providers. In a profession which requires people to continually update their ways of doing business more efficiently and effectively, we’ve seen that NFC tags, QR codes, lights, sound, and web keys provide more value to those in the pharmaceutical industry and capture attention where it’s needed most.

Challenge: Breaking down complex information into an easily digestible format.

SG Solution: Using dimension, movement and creativity, our designs can be used strategically to reduce complex information into easy-to-digest segments. For instance, our patented Flapper design allows brands and agencies to guide recipients through their messaging via four distinct panels. The panels fold in on themselves, resulting in an engaging, yet effective, direct mail piece that can’t be put down.

See our full Pharmaceutical Marketing offering here.