Tag Archives: retail

8 Stats that Prove Print is Anything but Dead

Posted On: November 15, 2016Category: Marketing InsightsTag(s): advertising, brand awareness, campaign, direct mail, lead generation, loyalty, marketing, millennial, online sales, paper, print, retail, retention, stats, womenPosted By: Hillary

For years we’ve been hearing it: print is dead. With more and more people heading online to get their news, research products and read reviews, it may seem that way to some. But, not according to savvy marketers. Businesses and marketers should continue investing in printed collateral, viewing it as a worthy and profitable way to promote a brand and stay top-of-mind.

Here’s why:

66 % of millennials are more likely to remember to use a voucher if they have a physical copy to carry around.
23% of millennials bought or ordered something as a result of receiving direct mail in the last year.
Retailers have seen a $21 million dollar difference in online sales per million site visitors between those who had received a catalog at their home address and those that had not.
92% of shoppers say they prefer direct mail for making purchasing decisions.
Direct mail household response rate is at 3.7% (compared to .2% mobile, .1% email, .1% social media, and .02% internet display).
91% of mail is picked up by the same person each day; 80% of them are women.
Bobonos customers who received a catalog spend 1.5 times more than new shoppers who didn’t receive a catalog first.
Boden customers spend up to 15 to 20 minutes with their catalog, vs. an average of 8 seconds for an email and 5 minutes with their iPad app.

Statistics were compiled by Compu-Mail. To view their entire list, please click here.

What Is a Beacon?

Posted On: March 10, 2016Category: Marketing Insights, TechnologyTag(s): beacon, digital marketing and technology, ibeacon, marketing, retail, retail marketing, technology, technology in printPosted By: Nick Loeser

Simply put, beacons are yet another tool marketers can use to reach consumers via mobile. But it doesn’t stop with marketing. Businesses in industries of all likes are employing beacon technology to work for them. Here are 6 quick applications of beacon technology before we dive deeper:

1. In retail, they can be used to share discounts or coupons with you when you enter the store.

2. They can be used in museums to alert and inform you of the closest display.

3. They can be used by airlines in airports to pull up your mobile boarding pass when you get closer to the gate.

4. Hotels can use them to replace hotel room keys.

5. Stadiums can use them to reach out to their audience and offer them seat upgrades.

6. And in the B2B world, you can expect to see these popping up at trade shows and conferences.

But… what are they?

Beacons, or iBeacon (termed by Apple), simply put, are a class of Bluetooth low energy devices.

Huh?

A Bluetooth low energy is a wireless personal area network technology that is comparative to Bluetooth Classic, except for that it provides a reduced power consumption and cost, while maintaining a similar communication range.

Basically, Beacon’s are the enabling technology that will alert an app when you enter a specific, Beacon-activated location.

Many industries can benefit from implementing beacons – however, let’s use retail as an example. In the fall of 2014, Macy’s implemented the retail industry’s largest beacon installation, which allows them to communicate with the shopper via mobile as they enter the store, with personalized department-level deals, discounts, recommendations and rewards.

Alright, what do these things look like?

The beacons themselves are small, Bluetooth transmitters. Apps that are installed on your iPhone listen for the signal sent out by these beacons, and respond when the phone comes into range.

Here’s an infographic, courtesy of Gigaom, to help break it down even MORE:

The possibilities are endless. We can make it easy. Contact us today to learn more about how we can help you implement beacon technology into your next project!

Whirlpool’s Marketing Gets the Right People Talking

Posted On: June 23, 2015Category: Branding, Design, Dimensional Print Marketing, Direct Mail Marketing, Luxury & Specialty PackagingTag(s): #ItsAllCare, 360 marketing, direct mail, launch kit, Lunchbox Dad, marketing, multichannel, retail, sales aids, WhirlpoolPosted By: Nick Loeser

Whirlpool’s 360-degree approach to marketing, incorporating web, TV and print, has made it’s brand presence more relevant and attractive to consumers in the home appliance marketplace.
Continue reading →

POP Displays Drive Purchases, Says Mass Merchant Study

Posted On: December 16, 2014Category: Branding, Custom Design & Printing, Dimensional Print Marketing, Marketing Insights, Print ProductionTag(s): counter top displays, in store promotion, point of purchase, point of sale, retailPosted By: Nick Loeser

Whether they know it or not, consumers are relying more on in-store promotions to guide their buying decisions. Continue reading →

7 tips for highlighting your message with sound

Posted On: May 21, 2014Category: Audio / Video Marketing, Branding, Custom Design & Printing, TechnologyTag(s): American Express, dimensional mail, Dimensional Print, direct mail, direct marketing with sound, high impact direct marketing, invitations, lead generation, loyalty, marketers, marketing, new product, print marketing, product launch, retail, sound, sound chips, sound technology, Structural Graphics, technology, Zync rewardsPosted By: Nick Loeser

Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading →

3 ways brands are using LED tech in print

Posted On: May 14, 2014Category: Audio / Video Marketing, Custom Design & Printing, Ideas & Inspiration, Marketing Insights, TechnologyTag(s): dimensional mail, Dimensional Print, direct mail, high impact direct marketing, LED, LED panel, marketers, marketing, Motorola Moto X, Pentair Aquatic Systems, print marketing, promotional packaging, retail, science, Structural Graphics, technologyPosted By: Nick Loeser

Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading →

Shining some light on your direct mail

Posted On: May 7, 2014Category: Audio / Video Marketing, Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Ideas & Inspiration, TechnologyTag(s): automotive, dimensional mail, Dimensional Print, high impact direct marketing, marketers, marketing, print marketing, retail, Structural GraphicsPosted By: Nick Loeser

Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading →

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