Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading
Tag Archives: print marketing
3 ways brands are using LED tech in print
Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading
Shining some light on your direct mail
Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading
Revealing new autos with direct mail
When Mazda U.S. released the 2014 Mazda 3 it partnered with Structural Graphics to produce some incredible dimensional mail.
Incorporating Technology into Print Marketing
Hello, friends! This week we’re talking tech. We’ll take a quick look at some cool ideas that you can easily incorporate into your printed campaign. By incorporating these cost-effective elements into your strategy, your customers are able to interact with your brand in another dimension. Let’s start with the basics:
Video, Lights, and Sound: You can marry full motion video with the printed page. Video is available in a variety of screen sizes, video lengths, and is fully rechargeable and re-usable. It’s also 100% customizable. Think audio and LED panel lights are more suited to your marketing needs? Connect with your customers by inserting this technology in unique magazine inserts, direct mail, point of purchase displays, and premiums. Check out a video player that we produced for Qutenza:
code# 8512-590
Augmented Reality (AR) is not new, but has steadily been gaining traction in recent years. The aim of AR is to simulate an environment in real-time via your mobile device or desktop computer.
Augmented Reality on a mobile device.
A printed “tag” lives on your print piece and this acts as the trigger to launch the animation, the video, or the 3D rendering that responds to the context of your environment. Check out more about how our partner Taggar, is revolutionizing the industry:
Near Field Communication: (NFC) has also been a player for several years but is still considered cutting-edge. The basic premise of this technology utilizes wireless radio communications. NFC tags are small, thin discs that can be inserted into print pieces or stickers and are read via your smartphone or other NFC-enabled device. There are multiple vendors who are already building this capability into the hardware of their mobile devices – including Samsung, Nokia, and LG.
Here are some potential creative uses for NFC tags in everyday life. (Imagine what you could do to promote your brand and increase customer interaction!)
All of these unique mediums are totally customizable. The only limits are what we can imagine together!
Print marketing: The Best Enhancement to Digital Marketing
With so many marketing mediums available to the public, today’s marketer can’t afford to be one-dimensional. Continue reading
Sappi Paper Presents Print in the Mix
Sappi Paper’s Daniel Dejan presents an evolved approach to marketing. Continue reading