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Enhance Your Marketing with Video in Print

Posted On: July 5, 2018Category: Audio / Video Marketing, Custom Design & PrintingTag(s): 3D design, content marketing, creative industry, design, design industry, marketing, paper engineering, pop up design, pop-up, print marketing, Red Paper Plane, ROI, Structural Graphics, video, video brochure, Video In Print, video marketingPosted By: Hillary

From Facebook and online ads, to YouTube and digital video, businesses have long had to compete with with the waning attention spans of their audience in the marketing arena. However, a newer technology offered by Structural Graphics and its online division, Red Paper Plane, might’ve just found that sweet spot.

Video in Print combines the detail of print with the emotional reach of video creating a one-of-a-kind multi-sensory experience for prospects looking to forge a connection with your brand, service or product.

But, just because your print piece has a video, it doesn’t mean that will guarantee its success. Design, message, packaging and production values contribute to the overall experience your customer or prospect has about your business. Here at Structural Graphics, we craft our Video in Print brochures by way of a high-tech, high-touch production process, allowing you to press proof your piece before shipping from one of our North American facilities.

Considering adding a Video in Print brochure to your marketing campaign? Below we’ve compiled a few suggestions to get you started.

Not all Video in Print players are created equal. Speakers, video screen, battery packs and wiring can vary greatly in quality. Ensure your supplier uses top quality components and has a thorough quality control in place. We proudly have a 10-year relationship with our Video in Print player supplier.

The power is in the playback. Make sure you choose the right file formats and the right settings for your video playback. We typically recommend a MP4, MOV, AVI or WMV video file format and a sound level of 75 to 80 dB. Also, double check that your supplier includes a USB cable for recharging the video brochure.

Short and sweet can’t be beat. Again, keep your audience’s attention span in mind. Video is a great way to deliver a 30 to 60 second message, but anything longer than that and you might want to consider breaking it into individual video “chapters”. Don’t forget the call to action so you can track responses.

Source global, but inspect and ship local. Because Video in Print players are sourced almost exclusively from the far East, they’re often powered down to 30 percent of rated capacity to meet International Air Traffic Association regulations. This can negatively impact playback quality. At Structural Graphics, we fully re-charge our batteries, then ship them to our customers. Our battery configuration is approved by the US Post Office and is CE ROHS certified, which means that our product has met the standards for consumer safety, health and environmental requirements in the U.S. and Europe.

Experience, there’s no substitute for it. For more than 40 years, Structural Graphics has designed, produced and engineered unique, interactive print communications for some of the top companies in the world. Simply put, we know print.

Take a look at our Video in Print portfolio and contact us for more information. We’ll show you how to be distinctively different with Video in Print advertising.

Structural Graphics Awarded 2 Gold Ink Awards

Posted On: September 12, 2017Category: Events & AwardsTag(s): Audi, design, dimensional mail, dimensional printing, direct mail, Gold Ink Awards, Mailer, pop-up, Porsche, Printing ImpressionsPosted By: Jenna Paternostro

We are proud to announce that Printing Impressions has awarded Structural Graphics not one, but two, 2017 Gold Ink Awards! With submissions in the “Direct Mail” and “Dimensional Printing” categories, Structural Graphics took home “Silver” for each.

Here are the designs that took home the prize:

Our Diagonal Box Mailer that we designed for Porsche, and their agency Cramer Krasselt, was awarded Silver in the “Direct Mail” category of the Gold Ink Awards.

Our Circle Pop-Up Brochure Mailer that we designed for Audi and their printer, Hennegan, also took home Silver, but this time in the “Dimensional Printing” category of the Gold Ink Awards.

We’d like to thank Printing Impressions for both of these honors and recognitions. To learn more about the awards, visit Printing Impression’s website here.

For more dimensional print marketing inspiration, visit us online at StructuralGraphics.com.

PROJECT SPOTLIGHT: Dish Network Uses Pop-Up Cube As Unique Handout

Posted On: July 7, 2017Category: Custom Design & Printing, Dimensional Print Marketing, Ideas & Inspiration, UncategorizedTag(s): Dimensional Print, dimensional print marketing, marketing, pop-up, print marketing, Structural GraphicsPosted By: Nick Loeser

How does a company stand out at a trade show with a sea of many other vendors to compete with?

Dish Network used the pop-up cube as a unique handout at the CES Show in Las Vegas. They kicked it up a notch by delivering the cube inside a half-sleeve, giving the recipient a sneak peek of what was on the inside. As the cube slides out, it immediately pops into shape delivering information about Dish Network’s award-winning DVR, The Hopper®. Click here to see it in action!

Are you ready to generate some buzz and awareness for your company?

Pop-Up Houses & Dimensional Buildings

Posted On: October 15, 2015Category: DesignTag(s): dimensional mail, dimensional marketing, Dimensional Print, greeting cards, holiday, pop-upPosted By: Nick Loeser

At Structural Graphics, we are well known for creating highly visually appealing, dimensional masterpieces out of paper. One of our most popular requests are dimensional houses and buildings, which can be great for making an announcement of a new location (restaurant, business, school, etc.), announcing a renovation, creating a cozy holiday scene – the possibilities are endless!

2_4505-537 — Boston Group, Captivate Network, Fully Dimensional Skyscraper

2_4506-1039C — Choice Hotel, Fully Dimensional

Pharmacia, Arthrotec. Fully Dimensional Restaurant.

A&E, The History Channel. Fully Dimensional.

Food Lion, Pop Up store. Fully dimensional with reference guide.

And with the holiday’s quickly approaching, consider the pop-up house format from Red Paper Plane.

It All Began with A Pop-up Book

Posted On: September 9, 2015Category: Custom Design & Printing, Dimensional Print Marketing, Inside Structural GraphicsTag(s): Dimensional Print, Google, Google Photos, pop-up, pop-up book, print, print marketing, Structural GraphicsPosted By: Nick Loeser

Most likely, you’ve heard our spiel (and if you haven’t, you’re in luck): “Structural Graphics is the pioneer of the dimensional print marketing industry.”

“Okay,” you might be thinking, “that’s great. But who decided to take a pop-up and turn it into an ad?” Which is a reasonable question — it’s a pretty genius idea. Although it has been said that digital is taking over the marketing space, it’s undeniable that our work really POPS, gets attention and drives to digital.

Believe it or not, Structural Graphics did not start with an advertisement. It all started with a fascination of pop-up books and paper that led us to engineer a new medium for the world of advertising.

When asked about how the company got started, Ethan Goller, president of Structural Graphics, had this to say:

“Structural Graphics was the first company ever to introduce interactive print collateral for advertising and marketing on a commercial scale, and so can claim having “invented” the medium for use in that space.” he says.

“I’m often asked, ‘how did it all get started?’ Company founder, Chris Crowell, had a background in the graphic arts and advertising. He also had a passion for movable (“pop-up”) books, and the notion struck him:

‘If you could take the interactivity, engagement and whimsy of a pop-up book and apply it to advertising, it would perform better than traditional (“flat”) print collateral.’

That was in 1976! And as we prepare to celebrate our 40^th anniversary next year, stronger than ever in a business that has transformed dramatically to be relevant in a digital environment, we are proud to boast about our place in advertising history.”

Ethan sums it up perfectly. Times change. So does Structural Graphics. That’s why we were thrilled when Google came to us to produce a popup book for their new app, Google Photos. We can incorporate technology in print — videos, sound, web keys, NFC, you name it, or take it all the way back to our roots with our love for pop-up books.

The Flat-Cube: Popping up near you

Posted On: October 16, 2014Category: Custom Design & Printing, Dimensional Print Marketing, Direct Mail MarketingTag(s): 3D, Dimensional Print, direct marketing, flat cube mailer, paper, pop-upPosted By: Nick Loeser

More than 30 years ago, a fascination with pop-up books and paper led Structural Graphics to engineer a new advertising medium focused on dimensional print.

Now, we help the world’s leading brands differentiate themselves from the competition by thinking differently about paper and what it can do. Continue reading →

Talking Design with 3D Paper Engineer Bruce Foster

Posted On: April 19, 2013Category: Custom Design & Printing, Dimensional Print Marketing, Luxury & Specialty Packaging, Shout-OutsTag(s): Bruce Foster, paper design, paper engineer, pop-upPosted By: Nick Loeser

Last week, Bruce Foster, a renowned paper engineer, graphic designer and illustrator spent a day with the Structural Graphics team at their Essex, CT headquarters, enthralling them with a sampling of his incredible body of published pop-up designs. Continue reading →