For the last few years print and technology have been dancing around one another, closing in on ways to take brand experiences to the next level. With smartphones taking over the consumer market, near field communication (similar to QR and AR codes) is poised to take your brand’s interactions with consumers to a whole new level. Continue reading
Tag Archives: point of purchase
POP Displays Drive Purchases, Says Mass Merchant Study
Whether they know it or not, consumers are relying more on in-store promotions to guide their buying decisions. Continue reading