Tag Archives: dimensional direct mail

Introducing: NEW SleekPeeks® Cardboard VR Viewers

Posted On: Category: Dimensional Print Marketing, Direct Mail Marketing, Technology, Virtual Reality / Augmented RealityTag(s): , , , , , , , , , , , , , , Posted By:

Three years ago we introduced SleekPeeks®, a simple, affordable, easy-to-use Virtual Reality (VR) viewer that ships flat and can be fully customized to suit your brand and your audience’s needs. Now, we’re excited to share another version of the viewers our customers have come to love: SleekPeeks® Cardboard VR Viewers available on our online ordering division, Red Paper Plane.

Like our original SleekPeeks® design, these viewers can transport users to faraway places, strengthen experiential marketing or aid in teaching through demonstration. All a user needs to get started is a smartphone, and then they are able to engage in a 360-degree immersive experience.

Already, U.S. Army recruits, big kids and car lovers have been able to enjoy VR – often for the very first time – with our viewers.

Our new SleekPeeks® Cardboard Viewer features a sturdier construction, allowing your device to fit firmly and snugly in place. They also come with high-quality, Google-certified lenses and beautiful four-color printing.

Once the viewers are customized to fit your brand’s unique identity, they mail in an outer sleeve and assemble in seconds. First, slide the viewer out of the sleeve. Next, open the flap and unfold the side panels. Then, lift the side panels over the top and connect the velcro dots. Scan the QR code to download the Google Cardboard app. Rotate your smartphone horizontally and insert into the viewer. Close the flap to secure the viewer using the velcro tab. Enjoy! Here is a video to show the process in more detail.

Standard Pricing Includes:

  • Coated Top Sheet to Corrugate
  • Printing 4cp + Semi Gloss UV Coating
  • Hand Assemble and Insert Lenses
  • Bulk Packing for Shipment

Dimensions
Finished Size: 5.75″ x 3.625″ x 2.25″

Weight
5.00 oz each

Mailing Services/ Postage:
Note: Postage is additional charge and will be calculated once your mailing list is processed. Final payment is due prior to mailing.
First Class Parcel Rate: $3.18 – $3.83

For more information, visit redpaperplane.com.

Announcing the New and Improved RedPaperPlane.com!

Posted On: Category: Dimensional Print Marketing, Direct Mail MarketingTag(s): , , , , , , , , , , , , , , , , , Posted By:

We’re excited to announce the launch of our online ordering division, Red Paper Plane’s, new and improved website! Our goal with this redesign is to create a user-friendly browsing experience that makes it super-easy to find, design and order your perfect dimensional print mailer, brochure, invitation or promotional box. Here’s what else you can expect from the new redpaperplane.com:

More Choices: We’ve added new products, too! You can now design your own Cardboard Virtual Reality Viewers and explore our expanded line of Video in Print brochures and mailers in addition to our other customer favorites.

Improved Navigation: While we still have our customer success stories, templates and design interface, we’ve simplified our navigation bar to make it easier to find exactly what you’re looking for. Browse by product or by use. We’ve also included three featured templates and our latest customer spotlights right on the homepage.

Expanded Features: Now, you can drag and drop your artwork, instantly preview your proof, download and share quotes, and easily create multiple versions of your marketing piece straight from the website.

Easy Design: Our custom interface makes designing a dimensional print piece as easy as 1-2-3:
Choose your format.
Download your template.
Place your art.

Superior Results: The average response rate of dimensional mail is three times greater than traditional mail! Check out Red Paper Plane’s Customer Success Stories here.

With more products, expanded features and convenient benefits, Red Paper Plane’s website will make it easier than ever to set your brand apart. So, what are you waiting for?

Check it out at RedPaperPlane.com/.

Can Seasons Affect Your Business’ Direct Mail Responses? We Think So.

Posted On: Category: Dimensional Print Marketing, Direct Mail MarketingTag(s): , , , , , Posted By:

Here in New England, we eat, sleep and do business based on the seasons. But many marketers, specifically those who utilize direct mail, tend to focus so much on the whats and whos of their strategy, and lose sight of when to actually send their pieces.

Do you know what time of year is best for your company to send mailings? If you’re in an industry like retail or travel, then maybe. However, if you’re operating in a space like manufacturing, commodity or design, you might not. What’s more, do you know those weeks or months – when your response rates plummet – to avoid?

Here’s an example: Financial planners get the worst response rates during November and December, when many people are spending time with their loved ones to celebrate the holidays. Other days, like Memorial Day, Labor Day and Independence Day are also notoriously low for response rates. January, though, is just the opposite. While individuals are evaluating their finances and planning for the year ahead, the first quarter of the year is generally best for CFPs to remind clients that they’re a valuable resource.

Similarly, the holidays may be a perfect time for retailers to target consumers looking to purchase food, clothing or toys for their families, friends and mailpersons. By mailing at just the right times, we’re able to make the best use out of our direct mail pieces and provide the most valuable to those receiving them.

Experiment with small mailings and compare your business’ response rates over time. In weeks or months, you’ll be able to identify the appropriate cadence for your mailings and be efficient with your advertising budget at the same time!