branding - Structural Graphics | Paper Engineering & Design Blog

Our NEW Magic X-ray mechanism is a great format to bring to life various types of messaging! Display before and after imagery, old to new restoration, a positive transition, hidden messages, what’s “behind the curtain”… the possibilities are endless!

The Inside Scoop:

Invented in late 2013 by our designer, Rob Kelly, this concept was inspired by his son’s preschool show & tell for the letter “X.” He gave his son paper X-ray specs to wear which were [of course] pretend. He wondered if there was a way he could bring the x-ray effect to life in paper. Energized by the idea, Rob made a working prototype that weekend!

Check out our Structural Graphics 2014 New Year’s card. This card featured a snowy forest scene with some woodland creatures hiding. A fox? The abominable snowman? An owl in a tree? Birds chirping? The only way you can tell who is hiding, is to move the wand around to find them!

Other clients, in addition to Whirlpool, have used this design to bring their messaging to life! See some ideas below to get the creativity flowing…

1) An x-ray of a body part including the benefits of a new medical device produced

2) A “discover and find” for kids, similar to “Where’s Waldo?”

3) What is in your wallet? For financial, credit card, insurance card companies, etc.

4) Before and after restoration, a new car, or feature a car that changes colors with a movement of the “wand” to reveal

5) Curious what’s in your food? Take a sneak peek into what it is made of, including the vitamins and benefits

6) X-ray luggage on an airport conveyor

7) Motivating customers to travel – a black and white snowy scene transforming into a tropical, colorful beach somewhere exotic!

8) New building design layout, interior views of a building, or everything going on behind the scenes in a home

9) Sneak peek “magic reveal” for a new TV or movie premiere!

10) The magic of a new makeover, anti-aging treatments or simply skin cleansing solutions

11) Your brand logo as the showcased image with your services and products magically revealed underneath

12) A look inside of a gift package – revealing jewelry or an engagement ring, keys to a car, a brand new smartphone, etc.

This Magic X-ray Viewer is new and PATENT PENDING, thus only found through your friends at Structural Graphics!

Hello, friends! This week we’re talking tech. We’ll take a quick look at some cool ideas that you can easily incorporate into your printed campaign. By incorporating these cost-effective elements into your strategy, your customers are able to interact with your brand in another dimension. Let’s start with the basics:

Video, Lights, and Sound: You can marry full motion video with the printed page. Video is available in a variety of screen sizes, video lengths, and is fully rechargeable and re-usable. It’s also 100% customizable. Think audio and LED panel lights are more suited to your marketing needs? Connect with your customers by inserting this technology in unique magazine inserts, direct mail, point of purchase displays, and premiums. Check out a video player that we produced for Qutenza:

code# 8512-590

Augmented Reality (AR) is not new, but has steadily been gaining traction in recent years. The aim of AR is to simulate an environment in real-time via your mobile device or desktop computer.

Augmented Reality on a mobile device.

A printed “tag” lives on your print piece and this acts as the trigger to launch the animation, the video, or the 3D rendering that responds to the context of your environment. Check out more about how our partner Taggar, is revolutionizing the industry:

Taggar makes AR sociable

Near Field Communication: (NFC) has also been a player for several years but is still considered cutting-edge. The basic premise of this technology utilizes wireless radio communications. NFC tags are small, thin discs that can be inserted into print pieces or stickers and are read via your smartphone or other NFC-enabled device. There are multiple vendors who are already building this capability into the hardware of their mobile devices – including Samsung, Nokia, and LG.

Here are some potential creative uses for NFC tags in everyday life. (Imagine what you could do to promote your brand and increase customer interaction!)

Creative NFC Ideas

All of these unique mediums are totally customizable. The only limits are what we can imagine together!

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Tag Archives: branding

New Magic X-ray Viewer: 12 IDEAS for Your Marketing Needs