The tradeshow invitation we produced for Stryker Diagnostics is featured in this week’s BtoB online magazine. The article talks about how this solutions bridges the traditional-digital divide.  The call to action on the mailer was to bring the postcard to the tradeshow to see a live 3D demonstration of Stryker’s hip and knee replacement products. When the recipient held the card up to the webcam at the booth, a 3D demonstration was immediately launched on the screen. Click here for a demo!