The next time you visit Structural Graphics online you’ll discover a hip one-stop design shop with a (big) passion for dimensional paper design.

The company recently overhauled their site with all new designs, images and content. The resulting template is bright, fresh and modern.

“The goal of the redesign was to provide users with ease of navigation, inspiration to our clients and prospects, and to portray a sense of community around our designers, paper engineers and also our community in Essex,” says Heather Ertel, director of marketing.

The niche marketing and design shop is located in Essex, Connecticut, a town noted as “The Perfect Small American Town” in Norm Crampton’s “The 100 Best Small Towns in America”, and listed as a destination in the travel guide, “1,000 Places to See Before You Die”.

The redesign successfully exhibits Structural Graphics’ marketing and design work in a bigger way. Large photographs and image galleries pepper the site – giving users an up-close-and-personal view of the incredible and 3 dimensional design projects Structural Graphics is known for doing.

“We wanted to give people a sense of who we are. Our goal was to portray our work with bigger photography, more image galleries and to categorize our capabilities, not just by application, but by use; so visitors could start to have an understanding of the various ways they can use the work we put together,” Ertel explains.

Structural Graphic’s new website not only shows that they do amazing things with paper design, but that they know how to incorporate that medium with today’s technology – from web keys and personal URLS to QR & AR codes – to drive traffic online too.

Among the site’s new features are in-house designer biographies to help people learn more about Structural Graphics’ creative department, and a new “My Lightbox” application, which allows users to save their favorite products for inspiration or future use. The site also integrates with social media, so sharing is easy on social networking sites like Facebook, Twitter and Pinterest.

For Structural Graphics, the new website is a step towards reinvigorating the beauty of paper design. “All things old are new again. Interesting printmaking techniques are making a resurgence and people are seeing the beauty of [paper again],” Ertel says.