Reaching Out to Higher Education Marketers

Posted On: Category: Custom Design & Printing, Dimensional Print Marketing, Direct Mail Marketing, Ideas & InspirationTag(s): , , , Posted By:

Structural Graphics unveils its latest direct mail piece, which combines interesting typography, eye-catching graphics, and a message that will resonate with its audience: higher education marketers.

Higher Ed Direct Mail Structural Graphics
This direct mail piece kicks off with a quote from the New York Times: “This is a time of RAPID AND DISRUPTIVE CHANGE in higher education.” 

 

Higher Ed Direct Mail Structural Graphics
Then SG highlights discoveries from two education focus groups we conducted this summer.

 

Higher Ed Direct Mail Structural Graphics
As well as how we can help schools achieve higher application rates through dimensional mail…

 

Higher Ed Direct Mail Structural Graphics
And greater selectivity in acceptance and enrollment…

 

Higher Ed Direct Mail Structural Graphics

 

Higher Ed Direct Mail Structural Graphics
Through engagement,

 

Higher Ed Direct Mail Structural Graphics
and impressions that POP.

We combined this mailer with a landing page that not only tells our target audience who we are, but also offers them free tips to attract prospective students. An added bonus: we can track visitation to the page and gauge its effectiveness.

Tell us what you think in the comments below.

 

 

 

 

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