Mintel Comperemedia, a service that provides direct marketing competitive intelligence, just issued a report that states that, despite budget cuts and the growing strengh of social media, insurance companies upheld direct mail volumes throughout 2009.

Daniel Hayes, VP of insurance services at Mintel Comperemedia, comments:

“Insurance companies continue to rely on direct mail to communicate with clients and prospective clients. In the face of social media, direct mail is still one of the best ways to put an insurance offer in front of an unfamiliar client. It can even drive people towards a company’s social media website. Direct mail’s strength lies in its ability to present ample information and to cement a company’s brand message with other media forms.”

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