Hannibal Lecter: First principles, Clarice. Simplicity. Read Marcus Aurelius. Of each particular thing ask: what is it in itself? What is its nature? What does he do, this man you seek?

Clarice Starling: He kills women…

Hannibal Lecter: No. That is incidental. What is the first and principal thing he does? What needs does he serve by killing?

Clarice Starling: Anger, um, social acceptance, and, huh, sexual frustrations, sir…

Hannibal Lecter: No! He covets. That is his nature. And how do we begin to covet, Clarice? Do we seek out things to covet? Make an effort to answer now.

Clarice Starling: No. We just…

Hannibal Lecter: No. We begin by coveting what we see every day. Don’t you feel eyes moving over your body, Clarice? And don’t your eyes seek out the things you want?

Is your target audience any different? Do they not also begin to covet what they see every day? Don’t their eyes seek out the things that they want?

If you want to know why people aren’t responding to your marketing, take a look at what you are saying, and how you are getting that message in front of them, and how often you are getting that message in front of them.

Your marketing has to be attractive to them.

The benefits have to be in front of them consistently enough for your targets to begin to connect with them.

How do you plan on making this happen?