Last night I saw my first “back to school sale” television ad of the season, though my wife reported that they have been airing for weeks already. As a kid this was the worst feeling. You knew that the carefree days of summer were dwindling and any day now your mom was going to be dragging you out to buy Fall clothes, binders, pens and organizers. As an adult, I look forward to the autumn. The cool night air brings relief to the scorching hot days and humidity, and we are always thankful that our air conditioner survived another year.

With the unusually hot summer in the North East, it’s hard to imagine that marketers need to be thinking about the holiday season. Every year we try and remind clients that it’s time to begin planning for the holiday season and getting holiday card programs underway.

As you may know, we don’t send out your average holiday cards. Using one of our high-impact dimensional designs we try to surprise recipients every year with a unique and engaging design. This all takes time, however. Though our turnaround times have gotten shorter as our procedures have become more efficient, it’s important to leave enough time to plan and execute the perfect holiday card program.

Check out Susie’s featured video of the week for more on our high-impact holiday cards. You can also request samples today.