It was announced last month that Proctor & Gamble is shifting much of its TV dollars to magazine advertising. P&G is the largest national advertiser and largest TV advertiser; however in 2011 their marketing budget showed a 5.4% decrease in TV advertising, in favor of magazine. Marketing experts agree that the move is to focus on more targeted mediums. Magazine allows you to target very specific markets and demographics.

For an industry that has long been considered on the decline, does this signal a shift to more traditional and reliable marketing mediums? Sound off in our comments section below.

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