Once again it is that time of the year where people begin to plan what kind of Holiday Greetings they will send to their close ones. Last week I talked about being more personable by handwriting the addresses on your direct marketing campaigns. In order to continue to nurture strong bonds and remain in the minds of customers it is a great idea to send out a Holiday Greeting. Whether it is an e-mail or greeting card it is an amazing way to show your customers that “you”, the company, are thinking about them during the holidays and appreciate and value their business. As a result of this small gesture they may be more inclined to think about you the next time they make a purchasing decision. When contemplating sending an e-mail, be aware that one of the major trends this holiday season is that more retailers will be sending holiday greetings by e-mail designed for tablets and smartphones. The reason for this is due to the fact that more and more people are not accessing their computer and instead are using their mobile devices.

If you are sending a direct mailing piece make it a priority that you stand out in the abundance of mail a client might receive from other companies. The more you stand out from other holiday greetings the more likely you will be noticed and remembered in the minds of your customers. So get into the spirit and start planning your holiday greetings in order to highlight special deals or just show your customers that you care. And of course, personalization might place you above the others this season!