When was the last time you received a personalized handwritten piece of mail? I would guesstimate it does not happen too often; however when you do, doesn’t it peak your curiosity to open it and see what’s inside? Personally, I am always a bit excited to open the envelope and I find it far more personable then sending an e-mail or text message. A recent article that I read believes that using a handwritten address on envelopes in a direct mail piece will prove to be advantageous and make a huge difference in increasing the company’s response rate. Therefore think about how one of your recipients would feel if they were to see that your company took the time to send a hand written envelope to their mailbox.

If you want to make your direct mail campaign even more personable include a personal note within the piece. It’s proven that people like to see their names handwritten on their mail. In reading other articles on this subject it appears that the effective power of personalization is key to getting higher response rate. So next time you launch a direct mail campaign, holiday greeting card, or a simple thank you card from customer service please think about this blog.