We wanted to share a study that was written about in BtoB Magazine. Epsilon Targeting, a consumer research company, conducted the study this year of 2,226 consumers. Here are the key findings.

• 36% of U.S. consumers and 40% of Canadians said direct mail is the preferred channel to receive financial services information;
• 26% of U.S. consumers and 30% of Canadians said direct mail is more trustworthy than email;
• 50% of U.S. consumers and 48% of Canadians said they pay more attention to postal mail than email;
• 60% of U.S. consumers and 64% of Canadians said they enjoy checking the mailbox for postal mail, highlighting an emotional connection;
• 30% of U.S. consumers said they’re receiving more mail that interests them compared to a year ago, and just 50% (down from 63% in 2010) said more information is sent to them in the mail — indicating marketers are improving targeting efforts;
• The perception that reading email is faster declined among U.S. email account holders to 45% in 2011 (from 47% in 2010), suggesting clogged inboxes are draining time.

Read the full article. Read the Epsilon Targeting study results.