Direct mail marketing is one of the oldest forms of effective marketing strategies. Some may ask, “Is direct mail still effective?” Yes, in fact it can prove to produce a larger response rate than e-mail. It is especially successful when it is “lumpy/bulky” and rather different from the typical “billing mail”. In today’s world we are bombarded continuously with various e-mails that, lets be honest, most of us don’t even give the time of day. Of course e-mail is less expensive however it is less receptive due to the fact that it can be mistaken as spam.

According to a study conducted by Epsilon Targeting, direct mail marketing is much more receptive and preferred over e-mail. Furthermore, it is more personable and it shows that “you” as the company are trying to really make a connection with “your” individual consumers. Yes, it may be slightly more expensive but the return may prove to be greater than what one would receive with a simple e-mail campaign. Combining these two forms of direct marketing can also assist in generating a higher response rate. One could simply send out a direct mail campaign and then follow up with an e-mail. This may seem to be a more aggressive approach however your target audience may have a better chance of remembering your company. So as one can see that although direct mail marketing is considered ancient it is still successful in the world of marketing during this digital age.