The USPS is appealing to the regulatory commission to allow for another postal rate increase. Though the rate increase was originally rejected, the USPS argues it needs the increase to continue 6 day mail service and to help fill an enormous budget deficit. Those who get hit hardest with a rate hike are not the average joe that mails a few letters a week, but rather it’s the direct mailers that help subsidize the rates for everyone else in the first place. With unpredictable postal rates and regulations it seemed like an appropriate time to tell you how Structural Graphics handles this.
The core of our business has always been our dimensional direct mail designs. We work with many direct mailers from Fortune 100 companies to local small businesses. Regardless of the size of the business, clients are always seeking ways to save on postal rates. So how do we help?
Structural Graphics employs a team of postal experts that work with our designers and our clients to find the greatest opportunities for savings. It may be something as simple as dropping the mail in a specific region of the country for the most efficiency. Or perhaps it’s changing the design of a mailer by a quarter of an inch to get a better rate. Whatever the case, the focus is always on getting the most bang for your buck.
Yet another way SG helps beat high postal rates is through our core product offerings. We offer a wide variety of high-impact, proven designs that can qualify for a flat mail rate. You may be thinking, “Hey dimensional is big and bulky, so it must be expensive to ship”. Or you could be thinking, “Snooki is really talented, she needs her own show”. In either case, you would be wrong. While I can’t do anything about the Jersey Shore, I can take you through a few great examples of high-impact mailers that ship flat.
The Extendo® is one of our most popular designs. It is highly customizable and offers the maximum amount of space in the smallest package. Video speaks louder than words so check out this video to see it in action.
The Flapper® is a classic design and has been a proven performer for years. Four selling panels flip into each other allowing you to tell a story and captive the user. It can be designed in several sizes and ships completely flat. Check it out.
The Book-Cube™ is always a crowd pleaser and packs a heck of a punch in a flat package. It offers six selling panels and many customization options. Watch it pop!
These are just some of our designs that ship flat, but we have quite a few more. The point is, don’t let the postal rates drive you into mailing a postcard or letter when you have options! If you have an idea for a design but are concerned about postal rates please drop us an email. Tell us about your project and we’ll discuss it with our postal experts and designers to come up with a plan that promises both high-impact and reasonable shipping rates.
