Direct Marketing News ran a great article last week on the effectiveness of combining direct mail with digital solutions to create an integrated campaign.  The article uses the TruGreen integrated campaign as a case study, but the message in the article is well known amongst marketers.

“Effective direct marketers understand, support and leverage an integrated approach for customer acquisition,” says Chris Nolan, cofounder and president of direct marketing agency Mercury121. “Direct mail will always be a leading channel for customer acquisition. With marketers now able to layer on the interactive elements which drive prospects to the Web and personalized content, they’re bound to see a boost in response and the conversion of their top prospects.”

A true integrated campaign allows you to combine a few of our favorite things! There’s a high-impact direct mail piece, well designed landing pages to capture response, and of course, QR Codes or Personalized URLs to engage the recipient.

To learn more about our integrated campaigns click here.