The company, eXelate, a provider of data with its premise based off of intent and behavior, found that companies will be increasing their use of custom data in 2013. As marketing plans are launched, it is important to have reliable data that allows you to efficiently allocate the money spent on your ad. One source stated that 62% of marketers indicated that their marketing department would be increasing their data budgets in 2013. Marketers have come to realize it is necessary to use data to recognize comparable people to their paramount consumer. Does your company use custom data? If not, then ask yourself why? Data has become crucial and meaningful in assisting a company in their branding and direct marketing campaigns. Third-party data is used by 46% of marketers to help them better target the finest and most viable customer in their marketing efforts. Here is a link to the full article on eXelate