A new YouGov report that was released to TechCrunch seems to confirm what you probably already knew. With the increase in digital advertising, a tipping point may finally be on the horizon.
Surveying 4,150 consumers across the U.S. and UK, YouGov found that 66 percent said that they got bombarded with too many digital ads — online and on their mobile devices.
An equal number, 66 percent, said their perception of brands changed when felt their promotions became too invasive.
What’s perhaps most concerning for digital advertisers is not just that their brand image may be compromised, but also that user engagement is down. If users don’t engage with your digital marketing and are not motivated to take an action, then what are you spending your money on?
One way dimensional print solutions have always stood out from other mediums is its ability to engage the recipient. Our print solutions are hard to ignore and 30+ years of experience has shown higher user-engagement resulting in better response rates.
Read More:
- TechCrunch article on YouGov study
- Creative Marketing for 2012
- Common Misconceptions about Dimensional Mail
