Category: Ideas & Inspiration

All About That Baste [Turkey Day 2015]

So, it’s that time of the year again… and even if you don’t love the chaos of the holiday season, there’s one thing we can all agree we love: food! In honor of the upcoming holiday, here are some juicy Thanksgiving food facts to chew on.

Thanksgiving Stats SG

SOURCE: Writer Access

For dessert: a little bit of holiday humor…

Why is a turkey similar to a ghost?

Because it’s a-gobblin.

*ba-dum tsh*

 

Packaging Trends: What Your Consumers Love

“The details are not the details. They make the design.” – Charles Eames, American graphic designer

Structural Graphics takes a special interest in what retail consumers want to see on product packaging, so when we came across Deborah Ginsburg’s article, “Top Packaging Design Trends for 2015” we perked up, eager to see what insights the founder and CEO of Strategia Design had to offer. Turns out, we couldn’t agree more. Continue reading

‘One Channel Never Enough’: Q&A With Margie Dana

Author & print industry expert Margie Dana
Author & print industry expert Margie Dana

Margie Dana — author of three books on printing and print buying and an industry veteran with more than 15 years of experience — recently chatted with Structural Graphics to help inform our audience about different ways marketers can extend their brand’s influence through integrated print campaigns. Continue reading

Direct Mailer for Lincoln MKS

Give Your Audience More to Be Happy About

Sometimes your audience just needs a little more. Meet the Extendo. Like its name suggests, it gives brands extra room for messaging and graphics and adds a level of participant interaction that rivals digital. Continue reading

10 Q’s With Aaron Berman of PaperSpecs & VMA Storyboard

This week’s blog features 10 questions (and one bonus!) with paper and design trend watcher Aaron Berman. He serves as the editor of TWO incredible resources in the print community: PaperSpecs — a website that offers design inspiration and information along with an exclusive database of all things paper and VMA Storyboard — a resource dedicated to promoting cross media marketing projects from all kinds of brands.  Continue reading

Esquire marketing mock up with Slide-Pop by SG

5 Real-Life Uses of Slide-Pop Marketing

Sometimes all it takes is a simple conversation with our sales team — the eyes and ears of our clients — and before you know it our paper engineers are ideating creative pop-up formats that bring brand marketing to new levels. Continue reading

PICS: 3D Mechanized Paper Display for Altoids

Expanding upon a carnival-themed campaign that Altoids was using at the time, Structural Graphics created this counter-top exploratory piece for the breath mint maker. Continue reading PICS: 3D Mechanized Paper Display for Altoids

4 Marketing Needs Solved With Print

In a world constantly evolving with new ways to reach brand consumers, sometimes the best way to really get their attention is to just go back to the basics. Continue reading