The Shadow Box exhibits 3D shapes and graphics to help brands meaningfully connect with buyers. It’s a marketing option that can be integrated with digital technology to carry conversations online too. Continue reading
Category: Print Production
Cartoon Network promotional work: Putting a tiger on a stick
Our projects take on all shapes and sizes, so when Drew & Rogers turned to us to help Cartoon Network produce a fun and imaginative promotional piece for its animated television series Uncle Grandpa, we came up with a way to turn their concept into reality. Continue reading
Sprint multiwave direct mail campaign
We worked with Digitas to build and design custom, interactive direct mailers as part of a year-long, multiwave campaign. The focus of the campaign? Identifying Sprint as a brand that helps businesses boost their productivity.
6 stages to create a dimensional print piece
From ideas to fulfillment, we do it all. Continue reading
Businessweek – China vs. the U.S.: It’s Just as Cheap to Make Goods in the USA
Our research shows that when the most important economic factors are considered – total labor costs, energy expenses, productivity growth, and currency exchange rates – Brazil is one of the highest-cost manufacturing nations in the world, Mexico is cheaper than China, China is virtually even with the U.S. (as are most of the traditionally “low-cost” countries of eastern Europe), and the low-cost leader in western Europe is none other than the country that launched the Industrial Revolution: the United Kingdom.
So throw away the old playbook. Welcome to the new era. See full article here.
Need fulfillment, kitting, or assembly support? Check us out at SG Assembles.
Marketing ideas for your next campaign: Scrolling images
You know that saying, “a picture’s worth a thousand words?”
Structural Graphics is blowing that old idiom out of the water with a new marketing mechanism created specifically for brand storytelling. Now, SG can help marketers in any industry create compelling visual landscapes with its new See Scroll dimensional design. Continue reading
New Magic X-ray Viewer: 12 IDEAS for Your Marketing Needs
Our NEW Magic X-ray mechanism is a great format to bring to life various types of messaging! Display before and after imagery, old to new restoration, a positive transition, hidden messages, what’s “behind the curtain”… the possibilities are endless!
The Inside Scoop:
Invented in late 2013 by our designer, Rob Kelly, this concept was inspired by his son’s preschool show & tell for the letter “X.” He gave his son paper X-ray specs to wear which were [of course] pretend. He wondered if there was a way he could bring the x-ray effect to life in paper. Energized by the idea, Rob made a working prototype that weekend!
Check out our Structural Graphics 2014 New Year’s card. This card featured a snowy forest scene with some woodland creatures hiding. A fox? The abominable snowman? An owl in a tree? Birds chirping? The only way you can tell who is hiding, is to move the wand around to find them!
Other clients, in addition to Whirlpool, have used this design to bring their messaging to life! See some ideas below to get the creativity flowing…
1) An x-ray of a body part including the benefits of a new medical device produced
2) A “discover and find” for kids, similar to “Where’s Waldo?”
3) What is in your wallet? For financial, credit card, insurance card companies, etc.
4) Before and after restoration, a new car, or feature a car that changes colors with a movement of the “wand” to reveal
5) Curious what’s in your food? Take a sneak peek into what it is made of, including the vitamins and benefits
6) X-ray luggage on an airport conveyor
7) Motivating customers to travel – a black and white snowy scene transforming into a tropical, colorful beach somewhere exotic!
8) New building design layout, interior views of a building, or everything going on behind the scenes in a home
9) Sneak peek “magic reveal” for a new TV or movie premiere!
10) The magic of a new makeover, anti-aging treatments or simply skin cleansing solutions
11) Your brand logo as the showcased image with your services and products magically revealed underneath
12) A look inside of a gift package – revealing jewelry or an engagement ring, keys to a car, a brand new smartphone, etc.
This Magic X-ray Viewer is new and PATENT PENDING, thus only found through your friends at Structural Graphics!
Sensory Mail to Boost Brand Awareness
How does an American home improvement retailer launch its new line of appliances? Continue reading
What You Need to Know About 2013 Folded Self-Mailer Regulations
Beginning January 5, 2014, The United States Postal Service will enforce its revised 2013 self-mailer postal regulations with penalties for non-compliance. Continue reading
Print Valued in a Diversifying B2B Audience
In “The Value of B‐to‐B: Quantifying the role of the business‐to‐business information and media industry in the buyer‐seller relationship” a report published by The Association of Business Media and Information Companies (ABM), surveyors revealed some interesting statistics demonstrating how diversified today’s B2B media users are – and that marketers aren’t necessarily getting the picture.
The report, which surveyed more than 6,000 media users from a range of industries, examines how trade media and information companies bring business buyers and sellers together; Among its findings, 96 percent of media users read both print magazines and websites followed by product information from the manufacturer (93 percent), e-newsletters (92 percent), conferences or trade shows (80 percent) and print newsletters (76 percent).
But the buck doesn’t stop at print. Other stats from the surveys show that 63 percent of users are also gathering business information from mobile websites and applications.
No surprise there, but what is surprising is that these users don’t have a loyalty to either digital or print, instead more than 70 percent of these professionals prefer a mix of digital and print media outlets.
Unfortunately, this is exactly what most marketers are refusing to see. A majority of publishers with growing audiences identified print as the most important revenue source to their bottom line.
Yet only 11 percent of marketers plan to increase their print budget in the next year.
Marketers, in their haste to digitize, have missed the boat on the effectiveness of print media. ABM’s report proves that there is still a definitive audience responding to the tactile approach of print media.
So if media audiences are still valuing print, why aren’t marketers?
Image courtesy Association of Business Media and Information Companies
