At Structural Graphics, we’re always thinking about new ways to introduce people to our incredible marketing products. So we sought out the services of Matt Willman, digital artist and co-owner at Sharpmetal, LLC. Sharpmetal works as the designing arm for advertising and marketing agencies, who, like us, want to use video and other creative ways, to showcase their work. Continue reading
Category: Marketing Insights
6 stages to create a dimensional print piece
From ideas to fulfillment, we do it all. Continue reading
Dimensional Print: Ushering in a New Era
Structural Graphics is known for its dimensional print products, like counter-top displays, direct mail, gift card packaging, magazine inserts, media kits, promotional packaging, sales aids, presentation kits, and web keys & QR codes.
But did you know we do so much more? Continue reading
Augmented Reality Taking Brands to the Next Level
At Structural Graphics we use Augmented Reality (AR) technology to help brands produce integrated marketing solutions.
7 tips for highlighting your message with sound
Thinking about incorporating sound technology into your direct marketing campaign, but not sure where to start? Leverage within invitations, product launches, lead generation, loyalty campaigns, and more! Continue reading
3 ways brands are using LED tech in print
Last week we introduced LED-enhanced direct mail to marketers (jog your memory here) looking to make an impact on major brands and companies. This week, we’re taking another look at how light technology is enhancing direct marketing campaigns with mailers that incorporate LEDs, fiber optics and electroluminescence to highlight features, enhance people’s interaction with products and leave lasting impressions on consumers. Continue reading
Businessweek – China vs. the U.S.: It’s Just as Cheap to Make Goods in the USA
Our research shows that when the most important economic factors are considered – total labor costs, energy expenses, productivity growth, and currency exchange rates – Brazil is one of the highest-cost manufacturing nations in the world, Mexico is cheaper than China, China is virtually even with the U.S. (as are most of the traditionally “low-cost” countries of eastern Europe), and the low-cost leader in western Europe is none other than the country that launched the Industrial Revolution: the United Kingdom.
So throw away the old playbook. Welcome to the new era. See full article here.
Need fulfillment, kitting, or assembly support? Check us out at SG Assembles.
Shining some light on your direct mail
Big name companies are using highly targeted direct mail to create big impressions with consumers, and LEDs are helping them do it. Continue reading
Touchscreen Tech & Buyer Ownership
Touch screen interfaces bring the excitement of technology to print.
8 Facts You Need to Know About Video Marketing
COURTESY RYAN MCGUIRE Pixabay